Annual Report and Sustainability Report 2020


A good balance between operations, market positioning and new initiatives is important

Strategy and ambitions

KONGSBERG’s deliveries are often of strategic importance for our customers and contribute to the satisfaction of important societal needs and development trends within sectors such as safety, energy, transport and climate. It is important for KONGSBERG to hold technological and product positions where we are either world-leading or have the potential to become world-leading in the long term. For KONGSBERG to be successful, a good balance between operations, market positioning and new initiatives is important. Our strategic and business-related decisions are based on a culture that promotes high ethical standards.

KONGSBERG’s strategic goal is to utilise our technologies to develop sustainable solutions for today’s societal challenges. Our products and solutions have strong focus on green solutions and the digital transformation towards higher operational efficiency, safety and reliability for our customers. In particular, KONGSBERG contributes positively to the global green transition through green shipping concepts, optimal management of the ocean’s resources, monitoring of the condition of the oceans using data and information from satellites. As a result, KONGSBERG is positioned as a highly attractive employer for the recruitment of new talents for value creation and growth going forward.

Strategic priorities

  • Kongsberg Defence & Aerospace

    Secure strategically important contracts and achieve growth in selected geographical areas both through our own activities and in collaboration with partners.

  • Kongsberg Maritime

    Secure the position as a leading maritime technology supplier, with sustainable innovation in green solutions and disruptive concepts. Continue to grow margins through disciplined execution of identified efficiency measures.

  • Kongsberg Digital

    Take the leading position within digitalisation of the maritime and energy industries, with a focus on Vessel Insights, Digital Twin and the Kognifai platform.

Focus areas to ensure profitable growth and sound business operations

  • Deliver what we have promised our customers on time and with the agreed quality and price.
  • Continuous focus on sustainable innovation, to develop and bring to market attractive products and solutions.
  • Continuously win new contracts, growing our market leadership.
  • Always have an organisation tailored to the demands of the market.
  • Position ourselves for new business opportunities and markets.
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